The Travel Agency Owners Forum is an exclusive event designed to engage Travel Suppliers and business solution providers on a global level with a select audience of U.S. Travel Agency Owners, representing significant sales and decision-making power.

The Event Dates are:
Monday - Thursday 
October 12 - 15, 2026
Marival Emotions Resort & Suites Riviera Nayarit by Mercure

The Forum is produced by Travel Show Marketing Group (TravelSMG), an independent organization offering solutions that drive success in the B2B leisure vacation market. Since 2009 TravelSMG has partnered with thousands of tourism clients to engage and empower the North American Travel Agent community through education, networking, and global experiences. Their diverse range of engagement solutions includes large-scale trade shows, specialized niche-focused events, and a comprehensive suite of digital opportunities. These solutions work together to help their Supplier Partners enhance visibility among Travel Sellers. For more information on TravelSMG and their full suite of events, visit  www.TravelSMG.com .

The event will bring in a fully vetted audience of Travel Agency Owners from across the United States. The event offers a quality over quantity approach, selecting a limited number of Agency Owners, who represent significant annual sales production.

Our team will hand select Agency Owners through a rigid vetting process. Each delegate will submit a written application, outlining details about their agency’s annual production and year-to-year growth. In addition to the application, our team will conduct telephone interviews, professional reference checks and reviews of their online/social presence to ensure the most qualified Agency Owners are in attendance.

Only Agency Owners from the U.S. will be eligible to attend. The average Agency Owner in attendance will represent a minimum of $3 Million in annual sales production; have proven year-to-year growth; have a minimum of 3 front-line sellers report to them (independent contractors and/or employees); and have a minimum of 3 years of experience as an Agency Owner.

To support our commitment in bringing you face-to-face with the best and brightest in the industry, the Event Management team has implemented a hosted Agency Owner program, minimizing any out-of-pocket expenses, which allows us to engage and attract the most qualified Agency Owners to this Forum.